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Privacy Policy

Privacy Policy

XCEL Laser, LLC Effective Date: July 6, 2026

XCEL Laser, LLC (“XCEL Laser,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, xcellaser.com (the “Site”), or otherwise interact with us.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our practices, please do not use the Site.

1. Information We Collect

Information You Provide Directly

We collect personal information you voluntarily provide when you:

  • Complete our contact or “Chat with a Specialist” forms
  • Request a quote, product information, or a consultation
  • Contact us by phone, email, or mail
  • Subscribe to communications or download resources from our Site

This information may include your name, company name, job title, email address, phone number, mailing address, and any other details you choose to include in your message or inquiry.

Information Collected Automatically

When you visit the Site, we and our third-party service providers automatically collect certain information through cookies, pixels, and similar technologies, including:

  • IP address and approximate geographic location
  • Browser type and version, device type, and operating system
  • Pages viewed, links clicked, time spent on pages, and referring website
  • Date and time of your visit

Information from Third Parties

We may receive information about you from business partners, distributors, marketing platforms, or publicly available sources, which we may combine with information we collect directly.

2. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate the Site, analyze usage, and support our marketing efforts. These include:

  • Essential cookies, which are necessary for the Site to function properly.
  • Analytics cookies, such as Google Analytics and Google Tag Manager, which help us understand how visitors use the Site so we can improve it.
  • Advertising and remarketing cookies, which may be used to show you relevant ads on other websites based on your visit to our Site.
  • Embedded content, such as YouTube videos, which may set cookies from the third-party provider when you view or interact with that content.

You can control cookies through your browser settings, including blocking or deleting them. Note that disabling cookies may affect the functionality of some parts of the Site. To learn more about how Google collects and processes data, visit google.com/policies/privacy/partners. You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries, quote requests, and support needs
  • Provide, operate, and improve our products, services, and Site
  • Process and fulfill orders, service requests, and repairs
  • Send you information about products, services, promotions, and industry resources (you may opt out at any time)
  • Analyze Site usage and improve user experience
  • Personalize content and marketing communications
  • Protect against fraud, unauthorized activity, and security threats
  • Comply with legal obligations and enforce our agreements

4. How We Share Your Information

We do not sell your personal information for money. We may share your information in the following circumstances:

  • Service providers: With vendors who perform services on our behalf, such as website hosting, analytics, email delivery, customer relationship management, payment processing, and shipping. These providers are authorized to use your information only as necessary to provide services to us.
  • Advertising and analytics partners: With platforms such as Google for analytics and advertising purposes as described above. Under some state privacy laws, this type of disclosure may be considered a “sale” or “sharing” of personal information for targeted advertising, and you have the right to opt out (see Section 8).
  • Business transfers: In connection with a merger, acquisition, financing, reorganization, or sale of all or a portion of our business or assets.
  • Legal requirements: When required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • With your consent: For any other purpose disclosed to you at the time we collect the information, or with your authorization.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we will delete or de-identify it in accordance with applicable law.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Choices

  • Email communications: You may opt out of marketing emails at any time by clicking the “unsubscribe” link in any message or by contacting us at info@xcellaser.com. We may still send you transactional or service-related communications.
  • Cookies: You can manage cookies through your browser settings as described in Section 2.
  • Interest-based advertising: You can learn more about interest-based advertising and opt out of participating companies at aboutads.info/choices and networkadvertising.org/choices.

8. State Privacy Rights

Depending on where you live, you may have rights under applicable state privacy laws (such as the California Consumer Privacy Act as amended by the CPRA, and similar laws in other states), including the right to:

  • Know/Access: Request confirmation of whether we process your personal information and access a copy of it
  • Correct: Request correction of inaccurate personal information
  • Delete: Request deletion of your personal information, subject to certain exceptions
  • Opt out: Opt out of the “sale” of personal information, “sharing” for cross-context behavioral advertising, or targeted advertising
  • Non-discrimination: Not receive discriminatory treatment for exercising your privacy rights

To exercise any of these rights, contact us at info@xcellaser.com or 630-425-4253 with the subject line “Privacy Request.” We may need to verify your identity before fulfilling your request. You may also designate an authorized agent to make a request on your behalf, subject to verification requirements.

We do not knowingly process sensitive personal information for purposes requiring additional consent under state law, and we do not use personal information for profiling that produces legal or similarly significant effects.

9. Do Not Track and Opt-Out Preference Signals

Some browsers offer “Do Not Track” signals or the Global Privacy Control (GPC). Where required by applicable law, we will treat a recognized opt-out preference signal as a valid request to opt out of the sale or sharing of personal information for that browser or device.

10. Children’s Privacy

The Site is intended for business audiences and is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Third-Party Links

The Site may contain links to third-party websites, including YouTube and social media platforms. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Visitors from Outside the United States

The Site is operated from the United States. If you access the Site from outside the U.S., you understand that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. Material changes will be communicated by posting the updated policy on this page. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

XCEL Laser, LLC 1065 Sill Ave Aurora, IL 60506 Phone: 630-425-4253 Email: info@xcellaser.com